Craft Beer Public Relations and Marketing
MINNEAPOLIS, MN – May 9, 2013 – The 2013 Art-A-Whirl is the first since Northeast Minneapolis’ Arts District became the city’s unofficial “Brewery District,” and 612Brew is celebrating in a big way. The brewery, located in the heart of the Arts District at Central and Broadway, has announced Art-A-Whirl plans that include signings by two of the region’s most popular beer artists, a two-day outdoor concert featuring 10 bands and a limited edition T-shirt available only during Art-A-Whirl.
The events kick off on Wednesday, May 15 and Thursday, May 16, when 612Brew mural artist Adam Turman will be on hand to sell and sign his popular beer and bicycle-themed artwork, including the first print release of the popular 612Brew mural. From May 17-18 David Witt (DWITT), cover artist for The Growler magazine, will appear in the taproom to sign his work, including merchandise from The Growler and a poster for 612Brew’s inaugural AAW concert.
Bands performing at 612Brew’s AAW bash include:
Friday, May 17
American Revival, 5 – 6 pm
French Kiss of Bel Air, 6:15 – 7:15 pm
Duenday, 7:30 – 8:30 pm
Carnage, 8:45 – 9:45 pm
Saturday, May 18
French Kiss of Bel Air, 3 – 3:45 pm
Hunting Club, 4 – 4:45 pm
Author, 5 – 6 pm
Meme, 6:15 – 7:15 pm
Kristoff Krane, 7:30 – 8:30 pm
No Bird Sing, 8:45 – 9:45 pm
Finally, 612Brew is commemorating Art-A-Whirl with a limited edition art piece of its own. The brewery has partnered with local charitable T-shirt company ProjectAl for a limited edition 612Brew shirt only available during Art-A-Whirl weekend. All proceeds from the shirts will be donated to Art-A-Whirl parent organization Northeast Minneapolis Arts Association (NEMAA).
“Art-A-Whirl is a huge part of the Northeast Minneapolis culture,” said 612Brew co-founder and Marketing Director Ryan Libby. “That culture is a huge part of why we built our brewery in the area. This is our First Art-A-Whirl, and we wanted to give something back to NEMAA to recognize how much it does for this community.”
For this project, 612Brew chose to work with ProjectAl because the T-shirt design firm incorporates charitable giving into every shirt it sells. A portion of the proceeds from every ProjectAl shirt sold benefits a local charity.
“We also appreciate the fact that the Projectal guys are huge beer fans as well,” said Libby. “They focus on creating great-looking shirts for local bars and restaurants that also benefit non-profits, which makes them exactly the type of group we like to work with.”
Only 100 of the limited edition T-shirt will be available from May 15 – 19. The final artwork for the shirt will be released shortly before Art A Whirl.
612Brew is a small independent brewery, building its roots in the Northeast Park neighborhood of Minneapolis. Several 612Brew beers are lower-alcohol “session” beers so you can have more and not feel over-served. 612Brew was founded by Robert Kasak, Ryan Libby, Adit Kalra and Jamey Rossbach. The co-founders have hired veteran brewer Adam Schill to serve as head brewer and to keep Robert from getting distracted by donuts. For more, visit www.612brew.com.
ProjectAl was created by Charley Holden and Derek Hood in order to distract us from our day jobs. Things we like include: design, drinking beer and supporting local businesses & charities. We figured that this project would be a fun way to combine all of these things into something that benefits the Twin Cities community. Our name is a tribute to Al’s Bar, which was demolished in 2009 to make way for a condo building. We decided to create a PROJECT that helps people remember to support local landmarks like AL’s, in order to keep the corporate chain stores and vacancies away (i.e. things that tend to suck the life and culture out of communities).