Craft Beer Public Relations and Marketing
612Brew Launches February 7!
Meet Minnesota’s Newest Brewery at The Pourhouse in Downtown Minneapolis
MINNEAPOLIS, MN – February 4, 2013 – Who’s thirsty? Minneapolis’ newest brewery 612Brew is proud to announce the public debut of its beer lineup at a release party on February 7 at The Pourhouse, 10 South 5th, Minneapolis, MN 55418. The launch party, set to begin at 7 p.m., includes all four of 612Brew’s initial offerings including Zero Hour, which will normally be exclusive to the soon-to-open 612Brew taproom.
The 612Brew lineup was first made available to thousands of cold, thirsty beer fans at the recent Beer Dabbler event in St. Paul, where it was voted one of the top three breweries by those in attendance. For those sane people who prefer not to risk frostbite while they drink, the launch event at The Pourhouse will be their first chance to sample the 612 Brew lineup, which includes:
Rated R: West Coast IPA meets Midwest Rye. Rated R is a beer for the Minnesota hopheads. This Rye IPA greets you with a burst of citrus hop aroma and tempts you with the spice from the rye. Rated R is 612Brew’s most full-bodied and hoppy beer, yet easy enough that your mom would like it. If your mom is awesome.
SIX: SIX is a golden-colored, American pale ale flavorful enough for craft beer fans and approachable enough to be your everyday beer. SIX is light-bodied and biscuit-flavored with a light hop aroma. It is named after the local bus number that runs past the original 612Brew test brewery, where the beer was first brewed. It’s also the first number of the company name, but you probably noticed that. We think it’s perfect for back yards, front porches and the Minnesota seasons. We think you’ll want to drink this beer any time … all the time.
Bitter Cold Winter IPA Series #1: The first in the winter series of single malt and single-hop India Pale Ale’s brewed to showcase the individual characters of the ingredients. Brewed with 100% Marris Otter and 100% single hop direct from Willamette Valley Hops
Zero Hour: Excitement is in the mystery. Zero Hour is a black ale, aggressively hopped and blacked out with Midnight Wheat. You may wonder what style of beer you’re drinking; well, turn off the lights and savor the experience.
Aside from the chance to try all four of the 612Brew beers, the launch party will also feature live entertainment. Starting at 10 p.m., The Pourhouse will host “bandaoke,” a karaoke program with a live band. Don’t be surprised if you see 612Brew co-founders Ryan Libby, Adit Kalrya, Robert Kasak and Jamey Rossbach or head brewer Adam Schill get up on the stage. Especially Robert. He’s got some pipes.
612Brew is a small, independent brewery, building its roots in the Northeast Park neighborhood of Minneapolis. 612Brew plans to open its new taproom and production brewery at 945 Broadway ST NE any day now. Seriously. For more, visit www.612brew.com.